The honest answer is a wide range, but the range is documented. Clutch's AI pricing guide, built from verified client reviews, reports that the average AI development project costs $120,594 and runs for about ten months, with an average monthly spend of $11,553. Most projects reviewed on the platform fall between $10,000 and $49,999, which reflects how many engagements are still pilots and proofs of concept rather than full platforms. See the Clutch AI pricing guide for the full breakdown.
Hourly rates vary more by geography than by skill. Clutch reports that most listed AI firms charge between $24 and $49 per hour, a figure pulled down by offshore providers. GoodFirms puts the median hourly rate across its AI category at $37, with rates running from $25 up to $149 for senior United States teams. You can browse the GoodFirms AI directory to compare rates by firm.
By project type, a basic chatbot that answers questions and captures leads sits at the low end, a mid-level assistant that books appointments and connects to your systems costs more, and a full custom platform with its own trained models is a six-figure project. Treat any vendor quote that lands far below these ranges as a prompt to ask what is missing, usually data work, testing, or support.
On engagement models, fixed price suits a well-defined scope such as a discovery phase or a chatbot with a clear spec. Time and materials suits anything where the answer depends on what the data turns out to look like, which is most custom AI work. The top AI development companies in USA usually propose a fixed-price discovery phase followed by time and materials for the build, which gives you a hard number before the open-ended part begins.